---
title: Sevenstep Employer Branding for Data Analytics Business
description: Global RPO Leader Sevenstep Redefines Employer Branding for Data Analytics Powerhouse to Build a Successful Talent Acquisition Program
---

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# Employment Branding for Global Data Analytics Powerhouse

CASE STUDY

### Finding, attracting and hiring talent for highly specialized, technical roles around the globe is a daunting task.

This Fortune 1000 Data Analytics company came to Sevenstep with the challenge of redefining their employer brand to attract a specialized talent base and creating a talent attraction program that would marry universal best practices with the necessary regional and cultural distinctions. Explore here how this global firm leveraged Sevenstep’s creative recruitment marketing expertise to build a successful talent attraction program…

- Challenges
- Approach
- Results

Challenges

**Hiring Volume: **1,000 hires globally in addition to source and screen efforts for ~1,000 global hires

**Geography:**

5 Continents and 18 countries across North America, Latin America, EMEA, APAC regions

**Roles:**

Corporate roles from entry-level to executive hiring: IT, Finance, Marketing, Legal, HR, Support  
Specialized roles: Data Analytics and Technology

**Specific Challenges:**

- Employer brand in need of a redirect to better attract tech and analytical talent
- Little to no brand recognition in some regions
- Acquisition activity added to disparate brand identity with multiple legacy companies

![](https://www.sevensteptalent.com/hubfs/Ironpaper/leftarrow.svg) ![](https://www.sevensteptalent.com/hubfs/Ironpaper/rightarrow.svg)

Approach

**Highlighted Strategies:**

- Advisory Role for EVP (Employer Value Proposition): 
    - Ideation with client on creation of EVP and supporting messaging, marketing material and internal/external campaigns.
- Cross-functional Partnership Alignment: 
    - Cohesive sessions with key members of global talent acquisition and marketing
- Social Media Strategy Development: 
    - Elevated focus of program from transactional numbers of followers to more qualitative action-based conversions of followers to hires
- Advanced Segmentation of Talent Communities: 
    - Specialized content design and campaigns to achieve regional and functional talent pools
- Regionally and Functionally Aligned Landing Pages: 
    - Showcasing of the EVP and cultural, day-in-life content for each target candidate segment
- Mobile Application and UX Optimization: 
    - Mobile-friendly job application and process experience (e.g. texting functions to schedule/confirm interviews)
- Video Consultation: 
    - Employee testimonials (Costa Rica) and employer of choice content (Canada)
- Sourcing Intelligence: 
    - Global, regional and country-specific sourcing channels for job postings and other sites supporting the candidate journey (i.e. Glassdoor, LinkedIn)
- EVP Training for Sevenstep team: 
    - Immersive brand sessions for message consistency and true brand stewardship from initial point of contact (email/landing page/advertising) through entire recruitment process and employment.

![](https://www.sevensteptalent.com/hubfs/Ironpaper/leftarrow.svg) ![](https://www.sevensteptalent.com/hubfs/Ironpaper/rightarrow.svg)

Results

- ##### One, global Employer Value Proposition (EVO) for cohesive messaging across multiple platforms (landing pages, social media, advertising)
- ##### Increased traffic to landing pages by 40%
- ##### Positioning of client as an employer of choice
- ##### 25,000+ candidates introduced into talent community
- ##### Increased number of directly sourced candidates by 20%

![](https://www.sevensteptalent.com/hubfs/Ironpaper/leftarrow.svg) ![](https://www.sevensteptalent.com/hubfs/Ironpaper/rightarrow.svg)

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