Highlighted Strategies:
The hiring effort centered around a hybrid in-person and virtual event strategy to reach talent “where they are,” regardless of access or logistics demands. Tight collaboration with TA partners and organizations, expanded advertising and awareness, enhanced promotional planning, and detailed market intelligence provided a path to a high-impact onsite career fair and site launch at the new facility.
- Large-scale Facility Launch Hiring Event
- Allowed a mix of pre-scheduled interviews and walk-up attendees
- Showcased new facility with keynote speakers and site tours
- Personalized 1X1 interviews
- Strategy & Logistics Management
- Consulted with business and talent marketing team on set-up, leveraging proven best practices and expertise across our portfolio
- Actioned and/or collaborated on pre-event marketing tactics
- Organized day-of event flow to drive positive attendee experience
- Participated in weekly project calls to facilitate awareness and collaboration
- Talent Engagement
- Provided market intelligence to guide all planning strategies
- Managed pre-event pipeline: multi-channel outreach to drive attendance
- 40% of day-of interviews were pre-scheduled
- Collaborated with local workforce, education, and diversity organizations to cultivate brand awareness (including mayoral offices and local Chambers’ of Commerce)
- Leveraged existing advertising tactics to maximize awareness, including but not limited to: physical & virtual flyers, Indeed & JobCase campaign, employee referral rally, internal talent mobility channels
